WASHINGTON (Diya TV) — More than a year after her loss to Donald Trump in the 2024 U.S. presidential election, Kamala Harris is stepping back into the digital spotlight. Harris is helping launch a media project aimed at young Americans. The initiative rebrands her popular 2024 campaign accounts into a new online hub called Headquarters 67.

Harris announced Thursday that she is partnering with the liberal advocacy group People For the American Way to relaunch KamalaHQ as Headquarters. The project will focus on Gen Z audiences and youth political engagement.

The renamed accounts already bring a large following. The X account, now called @headquarters_67, has about 1.1 million followers. The TikTok account, @headquarters, has roughly 5.4 million followers. The group also plans to expand to YouTube, Substack, and other platforms. The X bio includes a pointed message. It reads, “Elon wouldn’t give us @headquarters.” The line nods to platform owner Elon Musk.

In a launch video posted on X, Harris described Headquarters as a place for connection and information. She said young people can use it to follow current events and hear from leaders across many fields.

She spoke of elected leaders and community voices. She also mentioned civic, faith, and youth leaders. Harris urged viewers to stay engaged and active. Harris will serve as chair emerita of the project, however, she will not control editorial content or daily operations. People For the American Way and the Headquarters staff will make all programming decisions.

People For the American Way said Headquarters aims to mobilize young people who support democracy, fairness, and social justice. The group also said it wants to counter far-right extremism through culture and online storytelling.

The organization framed the effort as a long-term strategy. It said conservatives often build lasting political networks. Progressives, it argued, tend to shut down operations after elections. Headquarters seeks to break that pattern. The group described the project as a permanent infrastructure for youth organizing. It plans to use humor, video, and fast-moving social media trends to reach Gen Z users.

Many of the digital strategists behind KamalaHQ will return for the new venture. Rob Flaherty, the former deputy campaign manager for Harris, will advise the project. Parker Butler and Lauren Kapp, who led KamalaHQ during the 2024 campaign, will also help guide the effort. Arlie Shugaar will join People For the American Way as director of platforms for the accounts. Shugaar also worked on KamalaHQ during the election which became known for sharp humor and viral content aimed at young voters.

People For the American Way brings decades of experience to the project. Television producer Norman Lear founded the group in 1984. The organization says it launched to challenge the agenda of the Moral Majority and the rising religious right.

Svante Myrick, the group’s president, praised Harris in a statement. He said she has spent her career fighting for young people’s voices. He added that the group is eager to carry KamalaHQ into a lasting youth mobilization effort. Myrick said culture has always played a role in the organization’s mission.