Source: Fierce Pharma | Beth Snyder Bulik   Comirnaty. It’s a name we’ll all know soon. The new brand name for Pfizer and BioNTech’s COVID-19 vaccine, Comirnaty mashes up community, immunity, mRNA and COVID—pretty much everything that could fit into the moniker for the world’s most high-profile product at the moment. How did those concepts become a … Continue reading The inside story behind Pfizer and BioNTech’s new vaccine brand name, Comirnaty