Commentator and filmmaker Robby Starbuck’s strategy to expose all the insane woke activism within mega-corporations with large conservative customer bases has entered the third chapter. After Tractor Supply nuked its diversity, equity, and inclusion program and John Deere scaled back on DEI policies, Starbuck announced on X on Tuesday, “It’s time to expose Harley Davidson.”

Starbuck’s anti-woke crusade drives a wedge between the corporation and the customer base, forcing high-level executives to immediately respond, as seen by Tractory Supply and John Deere, or risk ‘Bud Lighting’ itself (i.e., boycotts). It’s a genius move by Starbuck and his team as the anti-woke crusade against companies infected with the woke mind virus gains momentum.

Starbuck claims that under Harley Davidson CEO Jochen Zeitz, the iconic motorcycle brand has been infected with woke activism, supports the Equality Act (which would allow men into girl’s bathrooms, sports, and locker rooms), funded all-ages pride events, and required 1,800 employees to undergo virtual LGBTQ+ ally training.

Starbuck notes that Harley Davidson is a founding member of Wisconsin’s LGBTQ+ Chamber of Commerce, sponsored an LGBTQ+ Entrepreneur Bootcamp, and made February and March “Months of Inclusion.”

He adds that the company partnered with the United Way for multiple woke training programs, supported the Pennsylvania Youth Congress in creating gender-neutral licenses, and hosted numerous LGBTQ+ events at their corporate office.

Starbuck argues that Harley Davidson has alienated its core freedom-loving blue-collar customers by advocating Marxist ideologies pushed by leftists.

“I don’t think the values at corporate reflect the values of nearly any Harley Davidson bikers,” he said.

He added, “My goal with this reporting is never destruction. My goal is to inform consumers about the values major companies are adopting so they can make choices about what they’re willing to support. That’s not cancel culture, it’s capitalism.”

X users respond to Starbuck’s new report:

Starbuck’s mission has been to get politics out of business, especially wokeism that’s cut from Marxist cloth. Consumers would prefer corporate behavior without woke activism and for management to continue to innovate products—not become leftist activists and let the brand decay.

Bud Light learned the hard way. The clock has begun for Harley Davidson to respond to Starbuck’s report.