The Army spent $11 million on a recruiting partnership with The Rock and it failed so spectacularly that they LOST recruits
August 1, 2024 in Columnists, News by RBN Staff
Source: NotTheBee.com
This is embarrassing, even for our current woke military.
The Army paid $11 million for Dwayne “The Rock” Johnson to promote Army recruitment alongside his new UFL football league and it resulted in negative recruiting.
Yeah, they lost recruits because of this deal!
The Army inked the deal earlier this year with the UFL, the upstart minor league alternative to the NFL that had an inaugural season from March through June with a disappointing debut. More importantly, the deal included Johnson, a global superstar and owner of the league, who was supposed to serve as a pseudo brand ambassador for the Army — though the service said he did not fulfill his end of the bargain to publish a specific number of service-related posts on his social media accounts.
Even celebrity wrestlers can’t convince kids to sign up to die so woke politicians can get richer!
The Army may try to get their money back because The Rock didn’t post as many social media posts promoting joining the Army as they wanted him to.
What a run of rotten luck the Army has had lately!
U.S. Army pulls “Be All You Can Be” ads after main actor arrested for strangling woman
“Be all you can be.”
(Guess I’d feel worse for them if they hadn’t kicked out a bunch of people for refusing the Fauchi jab!)
I just can’t imagine why no one wants to send their sons to die in the Army anymore …
We don’t know the contract details or if Johnson actually breached the contract, but we do know that this was probably the worst recruiting tactic of all time, based on the results.
The UFL deal was so catastrophic, it led to a projected loss of 38 enlistments, an internal review of the plan shows. Army planners use various metrics to judge whether time and money could be better spent in other efforts, and the effort and resources spent on the UFL were seen by the service as a net negative for recruiting.
The deal with The Rock was so bad that people saw the ads and BACKED OUT of the Army!
Can you smell that?
That’s the smell of the stinkiest recruitment campaign in the history of the Armed Forces.
great araticle