Amazon is finally providing its Alexa users with an option to block recordings of them in their private moments, including when having sex.
Amazon is reportedly updating its settings to allow users to opt out.

“For Alexa, we already offer customers the ability to opt out of having their voice recordings used to help develop new Alexa features. The voice recordings from customers who use this opt-out are also excluded from our supervised learning workflows that involve manual review of an extremely small sample of Alexa requests. We’ll also be updating information we provide to customers to make our practices more clear,” Amazon said in a statement on 2 August.

The news comes in the wake of a scandal that erupted last week when The Sun revealed in its own investigation that staff had been eavesdropping when smart speakers picked up private conversations and the more intimate activities of their users.

In order to monitor and improve the Alexa system, the Sun reported, Amazon staff listened to recordings made of British users’ private lives gathered by the Alexa-enabled virtual assistant speakers.

The tapes included recordings of “family rows and couples having sex”.

The publication cited an unnamed former analyst at the English-speaking Amazon team in Bucharest, Romania, as claiming that even though the staff were told to concentrate on Alexa commands, it was “impossible not to hear other things going on”.

Amazon says for Alexa to respond better to commands, a regular analysis of recordings is required to “improve the customer experience”, adding that employees listening to the tapes are bound by strict confidentiality rules.

“This information helps us train our speech recognition and natural language understanding systems, so Alexa can better understand your requests, and ensure the service works well for everyone. We have strict technical and operational safeguards in place to protect customer privacy, and have a zero tolerance policy for the abuse of our system, “ said the company.

Alexa is thought to be in around 6.5 million UK homes, with many users unaware that their terms of use allow Amazon staff to listen to recordings. In the US, 26.2 percent of the U.S. adult population has a smart speaker at home; Amazon has a 61 percent market share as of late 2018, well above Google Home’s 24 percent share, according to Techcrunch.

Apple and Google have already suspended the practice of humans reviewing recordings captured by smart speakers and virtual assistants.